Need to improve your cashflow…. fast?

I made an extra £52,672 in the first year alone using
Google Adwords – what could you do?

Here is a new Workshop DVD that will teach you everything you need to quickly harness the power of Google Adwords to drive traffic to your website and increase sales.

 dvd
Buy now – Only
£67+2.95p&p UK

Dear Visitor

The latest statistics say that one third of all products and services are now sourced on the internet.

So, whether people buy it online or check out the product or services before going into town to buy, a third of all products and services are now sourced on the internet. Can you afford to miss this opportunity to have those customers find you ?

How many customers, how much revenue, how much profit are you losing because your potential customers can’t find you ? Even if your company has never used a website, this letter explains what I have learned from using Google Adwords to turn the possibility of potential customers finding you on the web into a probability.

How it happened for me……

Hi, my name is Richard Madders and I have run a small training and development consultancy for the last 7 years and like most small business owners I have a small budget for Marketing. I’m constantly juggling getting the work done and attracting new business. I don’t have man
an army of staff, I don’t have a sales team, a Marketing Department or even a full time Office Manager.

Yes, the company had a website, but it was really there because you have to be seen today to have a website. I never really thought it would generate leads or bring much business to my door. My typical approach to sales (and I am the salesman as well as the one doing most of the work) entailed attending some conferences, meeting existing clients to agree, negotiate and compromise on next years contract. I relied heavily on the great reputation the company has built, referrals and recommendations to attract new business.

Time is my most valuable and limited resource.

I found myself caught in the small-medium businessman’s trap… I want to grow but I could either do the work and get paid, or do the marketing and not get paid. I have to constantly juggle doing the work I get paid for and investing time in growing the business to generate future income. It was a constant source of frustration. I recognised that I could no longer rely on my old and conventional ways if I wanted to get out of this trap. As the saying goes:

“If you always do what you have always done,

you’ll always get what you always got.”

I had to do something different.

Then my world changed. I found a way of investing just a couple of hours a week to find literally hundreds of potential new business customers.

18 months ago I stumbled across Google Adwords. Google Adwords is a system where you help people who are already looking for your services and products, find you. These are people who are actively looking for what you offer. They come to you, no need to spend hundreds or thousands of pounds using traditional advertising in the vague hope that a potential customer sees your ad. These are potential customers actively searching for your products and services. Google Adwords helps them find you.

Whether or not you already use the internet to promote your business, using Google Adwords will effectively bring more traffic, more customers, more people looking for what you offer.

When I first heard about Google Adwords, I was sceptical that I would have the technical skills to be able to use such a technology, let alone generate a whole new line of business that generated an extra £52,672 worth of income in the first year alone.

Now you need to understand that I am no ‘techie’. I can use a PC, but my 15 year old son knows more about computers than I will probably ever learn (or want to learn, for that matter). The beauty of Google Adwords is that anybody who can use a PC and the internet can set this up and boost their business.

Having seen the power of what Google Adwords has done for my business I wanted to share this with all those who share my frustrations in growing their businesses. It takes a lot of courage, belief and commitment to step out of the relative comfort of being employed and set up and run your own business.

My Google Adwords story…

As the owner of a training and development company I am always looking for new opportunities to provide bespoke training packages, and with the growth of call centres I saw one. I had the idea for a new course that would help companies with call centres teach their staff how to handle conflict on the phone. Most of the businesses we were dealing with didn’t have call centres so I needed to approach new customers that we had never dealt with before, had no track record with, and with a brand new product.

I was told about Google Adwords by a friend who had used it to attract traffic to his site. I trust this man - he has been running his own business for over 11 years and shares and knows all the frustrations that go with setting up and running your own business. So I had a look at it and found out just how easy it was to use even for a non-techie like me and the rest, as they say, is history. The new product has become so popular that we made it a business in its own right – The Conflict Training Company - www.conflict-training.co.uk

Having used Google Adwords myself with such great success I started spreading the word to all small and medium size business owners that I knew, to the point that they started asking me to train them on how to use it. I saw another bespoke training opportunity. It was as part of the research I did for that that I came across a company who were real experts in Google Adwords and internet marketing. They offered some fantastic courses and workshops on Google Adwords all of which cost several hundred pounds. The only problem for me was that they were based in New Zealand and it would cost me a fortune in travel alone to get to one of their workshops. So I approached the company about gaining access to their knowledge here in the UK and was delighted when they told me that they could provide their workshops on DVD.

I immediately obtained a copy of the introductory Google Adword DVDs and recognised the immense value contained within. And then came another turning point. It would have taken me years to gather all the expert advice and information that these experts had accumulated over many, many, years working in this field, so I approached them again to see if I could obtain the rights to distribute the Workshop DVDs under licence.

They agreed, and I am now the proud owner of the rights to distribute this unique and expert introduction to Google Adwords that will teach you all you need to know.

Why do you need to use Google Adwords ? There are 200 million searches per day and 5 billion per month on Google, the world’s favourite search engine.

As I said earlier, “A THIRD of ALL PRODUCTS and SERVICES ARE NOW SOURCED VIA THE INTERNET” (…. and set to grow)

Whether people buy it online or check out the product or services before going into town to buy, a third of all products and services are now sourced on the internet. Can you afford to miss this opportunity to have those customers find you ?


Here is what you will learn from the Google Adwords DVD Workshop:

1. A clear and concise explanation of all the terms you’ll need. I am old enough to remember a time when we didn’t have e-mail or world wide web and computers were the preserve of mega companies. I remember the Radio shack TRS80, Pet 2000 and the Sinclair ZX spectrum (where does the time go ?!). I remember the foreign language that it appeared to me when I first started working with computers, e-mail and the internet and how I wished for a simple and straightforward explanation of what these strange words meant.
2. Clear steps on how to define your goals and key performance indicators for a Google Adword Marketing campaign. This was a totally new approach for me - when you start learning anything new, a simple step-by-step breakdown of the key concepts is essential. You will learn how to define what success is for you and how you can measure your results. This is serious business so you’ll need to define goals, targets and performance indicators to really appreciate the benefits that Google Adwords has brought to your business.
3. Detail of how to structure your marketing campaign. “Marketing campaign” sounds like something the multinationals do and this section takes that hype away and shows you how easy it is to do for your business. Marketing the right products and services to the right customers and putting you and your business in front of hundreds of customers who are already looking for what you offer.
4. Explanation of how ads are ranked and how to massively improve them for your website. Google Adwords is not like traditional advertising and the position that your ad appears on the screen or webpage is important. Just as you would not put your traditional ad in the column next to the centre fold in a magazine or paper, you want a prominent position on a search results page. You want your potential customers to find it easily. This section shows you how to get your ads up the ranking (the term used to describe which position your ad appears in the ad column), and on the first page. We can understand that ranking is important but don’t know what to do to improve our own ranking and get it where it will be seen. To generate the new business you want, the first step is to get your ad seen and this brilliant section shows you how.
5. Step-by-step instructions to set up your account. As I said earlier I am not a techie and need simple instructions to follow when learning something new. This section is just fantastic because it takes you through the set-up instructions on the Google site click-by-click – brilliant ! Making it so simple that even I could do it. The beauty of having this on DVD is that you can pause, take the step and then move to the next. Like having a teacher beside you waiting for you to complete each step before moving on.
6. Learning about the Google Adword control panel. Having set up your account you will now be ready to begin and this section takes you through how to navigate the Google Adword control panel. The control panel is the way in which you will manage your Google Adword marketing to bring all those customers to you. Just like the previous section this is a click-by-click demonstration on the Google site.
7. Where to display your ad. There are a number of different ways and areas in which you can display your lead, customer, and money making Google Ads. You will want to optimise this for your business and this is a great section which will give you all the information you will need to get your ad in front of the right customer groups for your unique business.
8. Understanding and managing geographical targeting. One of the immense advantages of Google Adwords is your ability to target your customers. This section explains one of the most important, called geographical targeting. There are 15 countries in the world today with more than 2.1 billion English speakers. I am guessing that you might not want to target all of them with your ad and this section explains how to manage your options.
9. Understanding and managing local targeting. Once you have targeted geographically you can then go on to further optimise your targeting through local targeting. This lets you target the specific area around your business; you can be as specific as you wish here. This is a huge benefit - to ensure that you are not having your ad read by people who are too far away from your business to use it. If you are a local business, you’ll want to target local customers and this explains exactly how you can do this. The section also explains how to get your business registered across other major search engines as a local business. Not only do you then get your business found by those using Google but also by all the other major search engines.
10. Understanding of keywords. Google Adwords have been used by professional marketers for a number of years and this section explains how they use Google Adwords and how they match ‘keywords’. Keywords are the words that your customers type into the search engine when looking for your products and services. Picking the right keywords for your ad is essential and knowing how the professionals do this will give you a massive edge over your competitors.
11. Practice with keywords. “Hang on ! I don’t know what words or phrases my customers might use when looking for my products and services on the internet !”. No problem. This section will give you all the tools and techniques you’ll ever need to develop your keyword list. Having understood the theory from the previous sections you now get the practice. You will build with confidence a list of words and phrases that your customers will be using to find your products and services.
12. Help in writing the ad. OK - your confidence is building, you have the words and phrases you want to use, and now you will need to write your advert containing those words and phrases. Aaaaarrrrghhhhhhhhh! “I have never written an advert in my life, how do I do that ?”. Relax - this section will explain how to write an ad that gets the attention of your customers, brings them to your site and improves your ad position on the page. It also explains all the style and grammar rules you’ll need (certain words and phrases cannot be used -this section steers you through these). Google need you to submit every ad to them for approval. Save time and energy by understanding the style and grammar rules that you need, up front.
13. Creating the Landing Page. Now, you’ve got the customer to your site. Objective 1 achieved – Well Done !! The page on your website that they come to is important (in the trade it is known as the “Landing Page”). You want them to buy and getting the page that the customer lands on right can make all the difference. This session explains the do’s and don’ts and vastly increases the chances of the new customer making that all-important first purchase.
14. Refinement tips. You have done brilliantly - taken action, started to see tremendous results, and as with anything new there are lots of ways to refine, improve, optimise. This section explains how you can test and experiment with different approaches. In brief…. YES ! It’s WORKING !, now lets make it BETTER !!!
15. Keyword auctions. The keywords you have selected from Google are bought in an auction. The amount you have paid will vary depending upon how popular that keyword was (i.e. how many other people were bidding in the auction for the same keyword). Don’t worry, we are talking a few pence and you only actually pay anything when your future customer clicks on your ad. What you will need to know is how much you want to bid. In order to determine how much you are willing to pay, you need to be able to calculate how much a new customer is worth to you and whether you sell low cost or high ticket products or services. This session enables you to calculate what a click is worth and therefore set realistic bid targets to make the most of your budget.
16. Budgeting for auctions. Now you know how much a click is worth you can set a budget and here is how to do just that. You have worked hard to build your business and invested wisely. The money you have earned can now be invested to further grow your business and build your profits.
17. Managing your budget. This session seeks to use more of the fantastic features available within Google Adwords to make the very best use of the budget you have set. This session shows you simply how to make the best possible use of the budget to bring customers to your site to purchase your products and services, giving you the income you desire.
18. Calculating Return On Investment. As with any investment you make you want to know what the return is likely to be. If you put a couple of pounds in the building society you know, based on the interest rate they are offering, what money you will receive over time. The professionals call this “return on investment” or ROI. This session will explain how you can calculate your ROI on the money you have put into your budget for your Google Adwords marketing. You will be amazed at how easy this is to do.
19. Optimising quality scores. One factor that is really, really important for getting your ad read is what Google calls your “quality score”. This session deals with how to optimise your quality score. Sorry, you need to watch the DVD to understand your quality score ! All I can tell you now is this - it is really, really important and knowing how to raise it will take average performance into the stratosphere !!
20. Auction strategies. As I mentioned earlier, keywords are purchased in an auction and as with any auction there are a number of different strategies you can use. This session explains the best bidding strategies to get the keywords you want at the best price. Ensuring you get the ”biggest bang for your buck”.
21. Bidding tools. Like me, you probably don’t have all day to watch the bidding, well the good news is that there are a number of bid management tools that you can use. These tools do it for you. This session explains all you need to know to set up and use these tools, saving you a great deal of effort and time.
22. Troubleshooting. As I explained earlier, the Workshop explains a fantastic amount about writing your ad and testing it. This section goes further into the detail of how and when to troubleshoot your ad to optimise performance when it’s not working or only working a little. I want you to succeed, and this section will help turnaround those under performers and get you the results that you want - more customers for your business.
23. Results tracking. The proof of the success of your ad will be the number of new customers that buy from you. In Google Adword speak they refer to this as a “Conversion”. What this means is how many customers you got against the number of times your potential customers clicked on your ad. This session provides a great guide on how to track those results. If you do just a little analysis on your conversions you can make massive improvements to your ad, reduce your costs by dropping keywords that are not returning results and drive up customers, revenue and profits.
24. Offline conversion tracking. Maybe you are not looking for customers to buy from you directly online as was the case with my Conflict Training - I used Google Adwords to generate leads. This session explains how to track offline conversions. Don’t forget those customers who found you on the web and then purchased in person. The key here is that they found you because of the great work you did on your Adwords campaign. As I said earlier a third of all purchases are researched on the internet before any money changes hands. Give yourself and your Google Ad the recognition you deserve.
25. Reporting tools. Now, I understand all of this tracking stuff and analysis sounds like really hard work but Google understands this and has incorporated a brilliant set of reporting tools into the service. This session explains about those reporting tools and will give you all the information and analysis you need. Seriously, if you like statistics, you’ll love this. All the stats you’ll ever want and more, but also how to see the wood for the trees and get the numbers that matter to you. The numbers that will boost your revenue and your profits.
26. Keeping on track. Hopefully by now you have a clear idea of just how powerful using Google Adwords is in bringing customers looking for your products and services to you. This session gives you the 7 things you must know before you fire a keyword or ad. You will, I’m sure, have started to produce fantastic results for your business by now. The last thing you want to do is undo all that great work and this session gives you a simple checklist to help keep your results on track.

So, what must you do…

This stuff really works and with this Workshop DVD you will have all you need to make it work for you and drive traffic to your website, to increase the number of customers, the revenues and profits of your business. I understand that you don’t know me or my company so I want to give you a 100% guarantee that if you are not completely satisfied, you can return the DVDs to me within 60 days and I will give you a full, no quibble, refund.

The market is a tough place at the best of times and right now as difficult as it is ever likely to get, so give yourself an edge, give yourself every opportunity to get ahead and stay ahead. Have your customer find you and your business on the web.

As more and more people use the internet to find the best products and services at the best prices, being online is not an option but a necessity. But, you can’t just be on the web, your customers and potential customers have got to be able to find you and Google Adwords makes that a probability not just a possibility.

Act now and order your copy of the Google Adwords Workshop DVD. Build your business, build your revenue, build your profits.



And when you take action now and order before the 18/05/09, I will throw in a fantastic bonus DVD from an internet marketing conference with a wealth of ideas on internet marketing, worth over £50.

Many thanks for your time

rich

Richard Madders

www.arcadiaalive.com

P.S. Everything you need to know about Google Adwords to help your potential customers find you and drive your businesses profits is contained within these DVDs. You have my 60 day money back guarantee if you are not completely satisfied, so don’t delay, order it now !
60 DAY MONEY BACK GUARANTEE
No quibble guarantee. If you are not completely satisfied with the DVDs we will send you a full refund on return of the Google Adwords Workshop DVDs. Please keep the bonus DVD with my compliments
Arcadia Alive Ltd. Parkfield House, Park Street, Stafford. ST17 4AL

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